9th January 2012
Qanawat opens first office in Saudi Arabia

 Saudi Arabia: Qanawat, the Middle East's leading mobile value-added-service (VAS) provider, has strengthened its regional presence by opening its first office in Saudi Arabia.

 The new Riyadh base joins existing offices in Dubai and Cairo and will further improve customer relations in Saudi Arabia, helping to acquire localised content and broaden Qanawat's service portfolio through providing dedicated local resources.

 Saudi Arabia is a priority market for Qanawat due to its large population and high ARPU (average revenue per user) performance. The company plans to open additional offices in Jordan, Morocco, Algeria and Tunisia next year.

 Adnan Omar Al Obthani, CEO at Qanawat, said: "Qanawat celebrates its 10th anniversary in 2011 and over the last decade the company has acquired a reputation as an innovator, introducing a diverse service portfolio built with strategic insights into regional customer needs. We have achieved considerable success and our customers rank among the top mobile operators in the Middle East and North Africa. As the mobile VAS services space matures, I see Qanawat playing a more significant role in harnessing the attractive opportunities available across emerging markets in the MENA and Asian region."

 A pioneer of the mobile VAS concept in the region, Qanawat now provides services to 40 mobile operators in 21 countries across MENA and Asia, reaching more than 250 million consumers through its content and services. Qanawat's service portfolio today includes not just mobile content and VAS services but also mobile advertising, smart-phone applications and mobile portals.

 With improvements in telecom infrastructure, the Middle East mobile market has grown at a fast pace. As voice markets mature, operators are looking at VAS to differentiate and maintain growth. In this scenario, Qanawat has been playing a key role in supporting Middle East operators with its services.

 The Middle East is a key region contributing to the growth in the global mobile value-added-service (VAS) market, which is estimated to expand from revenues of US$200bn in 2009 to US$340bn in revenues by 2014, according to Informa Telecoms & Media.

 In 2005, Qanawat was the first company to launch a mobile content downloads service in Saudi Arabia for games, wallpapers and Shabiaat Al Cartoon videos.

 In 2006, Qanawat became the first in the region to provide a managed service solution for RingBackTones. In 2009, Qanawat spun off the Shabiaat Al Cartoon animation business unit into Fanar Production, a fully operational production house for multiple animations products. Qanawat's top-selling content catalogue now accounts for up 70% the GCC market in Arabic and Islamic digital content sales.

28th July 2011
Qanawat to exclusively aggregate content for Etisalat Egypt

From tones to tunes as exclusive content agreement means subscribers can have the best Ramadan content as their personal call-waiting signal Qanawat is bringing the biggest Islamic artists to Egyptian mobile subscribers after signing a deal with Etisalat Egypt that makes it Exclusive Content Aggregator for the operator’s “Call Tones” ring back tone services.

The agreement further extends Qanawat’s position as an industry leader in providing content for personalized ring back tone services that replace the usual call-waiting tone with the subscriber’s favorite piece of music.

During the holy month of Ramadan, Etisalat customers wanting to add a spiritual touch to the call experience can now pick from a wide selection of famous Islamic Sheikhs such as Al Sudes, Saad Al Gamdi, Mashari El Afaasi, Sk. Shaarawy, in addition to Anasheed artists like Sameer Al Bashiri and Ahmed Bu Khatir. New Islamic releases including Wael Jassar’s “nabina el zain” album plus a range of classic Ramadan songs from Mohammed Qandeel, and Mohammed Abdul Moteleb will also be available along with many more.

 Etisalat customers can also enjoy a wide variety of top Arabic and International music hits.

 “We are delighted to be working with Etisalat Egypt and providing the operator and its customers with exclusive, top quality content,” said Adnan Omar Al Obthani, CEO of Qanawat. “In choosing Qanawat to supply content, Etisalat Egypt can rest assured that it has picked a regional expert that can maximize the efficiency and profitability of the service offered, and which can initialize investments on the operator’s behalf to achieve the highest possible number of sales.”

Qanawat already provides exclusive content to a huge number of mobile subscribers throughout the Middle East region through partnership agreements with mobile operators including Zain and Qtel.

In signing exclusive agreements for digital rights with the region’s leading artists, Qanawat is actively aiding the Middle East music business by helping to protect copyright and providing new revenue streams

18th July 2011
Zain awarded Qanawat the best partner for Sami3ni service

As part of “Al Awa’al”, the honoring program of Zain, the service providers are awarded for their performance and revenue generated. On this occasion, Qanawat has been designated the number one company of Q2 2011 for "Sami3ni", the Ringback tone service of Zain Kuwait. This is another recognition in the Middle East for Qanawat expertise and its establishment as the main player in the digital content area.  

1st June 2011
Qanawat to manage Nawras RBT service

Nawras, the Omani Telecom Operator which is part of Qtel Group, awarded Qanawat in June 2011 a contract to fully manage its own ringback tone service, “Rannati”.

Adnan Omar Al Obthani, CEO at Qanawat, said: “The objective of our Mobile VAS Managed Services is to maximize the profitability and reduce the operational costs of our partners, while providing subscribers with the best possible content that is tailored to their own needs and preferences.

We believe existing and potential partners will see in our services a risk-free opportunity to accelerate their growth in highly lucrative digital content market.”

2nd May 2011
Qanawat to extend its presence in North Africa

Qanawat will manage exclusively the RingBackTone of Mattel Mauritania, which will be launched on the holy month of Ramadan. By this contract, Qanawat extends its presence in North Africa and demonstrates its expertise in the RBT management. 

24th February 2011
Qanawat to manage Orange Tunisia RBT service “Music Play“

Qanawat is now providing mobile VAS managed services to telecoms operator Orange Tunisia, after winning the contract earlier this year. Qanawat was commissioned to deploy full managed services for Orange Tunisia’s ringback tone (RBT) service, “music play”. The deal includes content provision as well as management of the whole RBT service.

 “We are delighted to be providing a leading telecoms operator like Orange Tunisia with a complete  mobile VAS managed services which will offer their customers  tailored content that is specifically targeted at their own needs and preferences,” said Adnan Omar Al Obthani, CEO of Qanawat. “Through this partnership, Qanawat will help Orange Tunisia reduce its operational costs in addition to increasing subscriber satisfaction without any investment required from their end.”

By adding Orange Tunisia’s RBT managed services to its client list, Qanawat has grown its RBT managed services portfolio to six operators in the MENA region, which is in addition to the 38 telecom operators Qanawat serves with content aggregation services in 21 countries.  

Qanawat was the first company to introduce VAS managed services to a mobile operator back in 2006. Since then, the company has become a preferred vendor for leading telecom operators from around the region given its end-to-end management expertise, partnership based model without any investment required from operators and an impressive content catalog spanning Arabic, Islamic and international content to deliver a great customer experience.

2nd January 2011
Qanawat boosts its long-term collaboration with Qtel

Qanawat has boosted its long-term collaboration with Qatar Telecom (Qtel) Group through a new deal which will see it increase its share of the growing VAS managed services market in the Middle East.

The new deal will see Qanawat increase its scope of work in managing Qtel’s “MyTones” ringback tones service, which allows subscribers to replace the standard call-waiting tone with their favourite piece of music. Previously managing the service on an outsourced basis, Qanawat will now be fully responsible for MyTones product management. 

19th December 2010
Qanawat partners with Adfortel to promote VoiceAds in MENA

Qanawat has signed a partnership agreement with Adfortel, developer of mobile advertising solutions, for the introduction of its groundbreaking mobile advertising service VoiceAds into the MENA Region. The quickly developing MENA region has shown a sustainable growth of mobile subscribers during the recent years and operators are now ready for introducing new services to their clientele.

With VoiceAds, Adfortel enables operators to introduce so-called adfunded services to create a new source of income from media sales and advertisers to target very specific consumer groups with relevant offers. VoiceAds are audio commercials targeted at the caller which replace the standard call waiting tone during the waiting period for connecting a call. As soon as the call is connected the conversation starts as per normal, therefore making optimal use of the waiting time. Consumers who opt for VoiceAds can for example save on their monthly phone bill.

“We are looking forward to work with Adfortel and truly believe in VoiceAds as a mobile advertising service. Advertisers are now able to reach people in their own language, operators are growing rapidly and are looking to introduce new services and subscribers receive relevant offers which saves them money. With our experience we are confident that we offer Adfortel the best channel into this region to make VoiceAds a success.” says Adnan Omar Al-Obthani, managing director of Qanawat.

“This partnership allows us to enter new markets with a partner which has an impressive track record in the Middle East and African region when it comes to business development and its ability to act as a full service provider. Qanawat has not only a very good network to Mobile operators but is capable of handling media sales, ad trafficking and project management activities as well. With the first regional implementations under way this makes Qanawat an ideal partner “ says Vincent van der Goes, COO of Adfortel. 

5th September 2010
Nancy Ajram exclusive

Modern day Arabic music icon Nancy Ajram has released her latest album, Enee Alek. Qanawat will be the exclusive distributor of this album across all digital channels, having exclusively distributed Ajram’s previous album, Betfakkar fi eh.

22nd June 2010
Asalah Nasri exclusive

Qanawat has secured the exclusive digital distribution rights for Asalah Nasri’s exciting new album, Qanoon Kefak. The Syrian-born artist is widely considered as one of the most influential Pan Arab artists of the past two decades.

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